Targetted at Gen next…the age when they are out of school and wanting to reach out to the world. Vibrant, youthful, energy, confidence, independence and aura is what the logo depicts just like our youth of today. Aimed at all the city colleges and an initiative to spread the message of “I’m proud to be a Chennai ite” within all campus in Chennai.
Unlike ILC, this phase is where they start getting into some kind of action apart from spreading the message “This is My Chennai. Whatever its pluses and minuses are, I will protect and take care of it."
This is the main primary logo of this initiative. C for Chennai - “It’s our city”. This is a visual identity and graphic element that can be used to express our love for the home city. The logo and the fonts used in them have purposely been kept simple so that it immediately attracts one’s attention. Not merely attracting but also recollecting a logo that’s simple is easier. “It’s our City’ is to represent the camaraderie ship that should exist amongst our Chennai ites.
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